About ISR Reno
What is ISR?
ISR (Infant Swimming Resource) is the global leader in the industry it pioneered in 1966: survival swimming lessons for infants and young children. Our team of highly trained ISR instructors provides the safest and most effective survival swimming lessons available. The ISR lessons our students receive today are a product of nearly 60 years of research and experience to achieve unparalleled results each day in pools worldwide.
Today, ISR’s mission, “Not One More Child Drowns”, is the foundation of everything we do and is the driving force behind ISR’s employees, our independent ISR instructors, and our major corporate partnerships. They believe the successful prevention of the leading cause of accidental death for children under the age of 4 in the U.S. will require a large group of caring and capable professionals whose sole focus is to save lives.
To date, ISR has delivered more than 19,000,000 ISR self-rescue lessons. ISR believes in multiple layers of defense against aquatic accidents, which include pool fences, alarms, and active adult supervision. However, traditional lines of defense break down, and the over 4,000 drowning deaths per year bear a grim testament to the fact that traditional approaches are missing a key component: the child.
ISR’s core conviction is that the child is essential to a drowning prevention strategy. Our over 450,000 ISR graduates and hundreds of documented survival stories prove that children can and do save themselves. Children are curious, capable, and have an uncanny ability to overcome obstacles like pool fences. At ISR, we take that ability and teach them skills to potentially save themselves if they find themselves in the water alone.
ABOUT THE INSTRUCTOR
LIZ FREEMAN
My name is Liz Freeman and I’m so excited to bring Infant Swimming Resource (ISR) to the Reno/Sparks community this fall. As a mom of two boys, water safety is a huge concern for me, especially with both sets of grandparents having a pool and my own near drowning at 3 years old. Four years ago, I discovered the ISR technique while scrolling social media during my early postpartum days with my first son. I was immediately intrigued and wanted to learn more but realized there were no instructors in the area. But let’s start with where my love for water began.
Fact: The CDC has reported drowning as the number one cause of death for children 4 and under.
While this is hard to process, it’s the truth. I was almost part of that statistic and it happened fast. Since Instagram has a word count, I’ll save the details for another post but the happy ending is that my mom saved me. Shortly after this incident, I was enrolled in swim lessons and at the age of 5 I started swimming on the neighborhood recreational swim team.
I’ve always enjoyed swimming for exercise and over the years I’ve competed in triathlons and even participated in a swim race beneath the Golden Gate Bridge. I swam up until I was 8 months pregnant with my first son and still continue to swim 1-2x per week.
Fast forward to ISR. My background is in marketing and I found myself wanting to look for something where I’d have more flexibility and be able to spend more time with my kids. I had considered ISR as a side hustle, but quickly realized it would be an all-in venture. After months of evaluating if I should jump into this new opportunity, here I am.
I could not be more excited to bring ISR to the Northern Nevada area. This page is meant to offer water safety information which will include ISR but also what parents with children can do to help prevent infant and toddler drownings.